About Company

Vibrant Advertising Pvt. Ltd. is Reliance?s in-house advertising and marketing agency, delivering integrated communication and media solutions across group brands. Vibrant works closely with internal teams to drive strategic brand building, performance marketing, and high-impact campaigns through data-driven insights and creative excellence.

Job Purpose

We are looking for an Account Executive to join our dynamic team at Reliance Retail. The role involves hands-on exposure in setting up & optimizing biddable media campaigns across Google Ads, Meta Ads and DV360. Candidate will be involved in setting & reporting for campaigns across a wide range of objectives which will drive customer acquisition, app installs, engagement, and revenue through data-led strategies.

Key Accountabilities

• Execute, optimize & scale up campaigns across Meta, Google Ads (Search, Shopping, PMax, YouTube, App campaigns) and Snapchat.
• Responsible for daily and weekly campaign performance reporting deliver clear insights & recommendations
• Drive performance across website traffic, catalogue sales, app installs, and engagement campaigns.
• Monitor campaign performance, analyze data, and implement optimizations to improve ROI and achieve KPIs.
• Manage large-scale media budgets, media plans, and performance forecasts.
• Collaborate with internal teams, clients, and platform partners to ensure campaign success.

Key Performance Indicators (KPIs)

• Timely execution of media plans aligned with business goals
• Achievement of performance metrics (CPA, ROAS, CTR, CVR, installs, engagement).
• Media budget efficiency and ROI improvement.
• Quality and impact of performance reporting and insights.

Functional Competencies

• Hands-on expertise in any of the biddable channels (Google Ads, Meta Ads, Snap Ads) and campaign optimization
• Proficiency in reporting tools like GA4, Appsflyer, Excel, and PowerPoint
• Data-first mindset with solid analytical and reporting skills

Behavioral Competencies

• Strong ownership and result orientation.
• Analytical mindset with attention to detail.
• Effective communication and stakeholder management.
• Ability to work in a fast-paced, collaborative environment.